A number of government agencies have begun to provide services via the Internet. Four Pakistani airlines currently offer e-ticketing, and practically all local banks provide online banking services. This sector of the economy is predicted to grow steadily because Pakistan has roughly 100 million Internet subscribers, a figure that is expected to grow dramatically over the next five years, and online shopping sites in Pakistan are expected to make a substantial contribution to the country's rapid economic growth. According to local trade resources, Pakistan will be the 46th largest market for eCommerce in 2021, with a value of US$4.2 billion.
Mobile eCommerce
Internet penetration has increased dramatically since the launch of 3G and 4G services. Pakistan is experiencing an average annual growth rate of over 35 percent in internet customers, with a total of over 100 million users. Pakistan's e-commerce industry is "mobile first" due to the country's low-cost cellphones, readily available 3G/4G networks, and a middle class that is infatuated with consumer goods. Some e-commerce start-ups assert that more than 75% of their overall business is conducted online. Certain guidelines should be followed in order to successfully promote your business through mobile commerce.
Mobile-Friendly Your Ecommerce Website
It is critical to ensure that your e-commerce website is mobile-friendly, allowing users to easily navigate and complete transactions on their smartphones or tablets. Integrate mobile-optimized designs that can seamlessly display all necessary information on smaller screens to accomplish this.
Create a Mobile App
A mobile app can help you build your brand and make shopping easier for customers who prefer to shop online. A good mobile app should be user-friendly, simple to use, and offer a hassle-free shopping experience. By adhering to these guidelines, you can ensure that your mobile app is useful for promoting your brand and improving the customer experience.
Provide Mobile Payments
Allow your customers to make payments using their mobile devices by providing mobile payment options. Payment services such as local banks or micro-banks such as JazzCash, UPay, Easypaisa, and others can be added. Offering mobile payment services is becoming increasingly important for businesses looking to remain competitive and provide a seamless customer experience.
Data Analysis
Data analysis is an important part of developing your business strategy. You can gain valuable insights into your customers' behavior and preferences by analyzing their data. This data can help you improve your mobile commerce strategies and plan future campaigns.
Major Buying Holidays
During Pakistani festivals and event seasons, like Eid-ul-Fitr (April), Eid-ul-Adha (July), Black Friday, New Year,'s, and Wedding Season (October through April), e-commerce entrepreneurs experience high volumes of visitors. Large-scale athletic events may also influence the purchasing of gear and equipment.
Social Media
The rise in popularity of Facebook, Instagram, Skype, Twitter, and other social media platforms has been fueled by the availability of mobile broadband and reasonably priced smartphones. Facebook is the most popular social media platform, with over 45 million user accounts in Pakistan and over three billion daily connections. Twitter is rapidly emerging as the go-to social media platform, boasting over 280 million daily connections. Instagram, Google, and YouTube are also well-known.
Conclusion
Because of its 100 million internet subscribers and middle-class preference for consumer goods, Pakistan's mobile eCommerce sector is expected to grow significantly. The country's e-commerce industry is "mobile first" due to low-cost cellphones, 3G/4G networks, and a middle-class population. Businesses should create mobile-friendly websites, mobile apps, and mobile payment options, analyze customer data, and capitalize on major buying holidays such as Eid-ul-Fitr and Black Friday to promote mobile commerce. Popular social media platforms include Facebook and Instagram.